Marketing your UK Business on the web
Are you looking to find new ways to market your UK based business and UK produced products and services?
With clear evidence of an economic slowdown affecting us all, it is vitally important that we are focused on developing our customer base and nurturing those relationships. Traditional Marketing and Advertising techniques can quite costly and it is often difficult to measure their effectiveness. Still many businesses stick with what they know and not necessarily try new things or go with what works.Internet marketing is developing at high speed and many businesses are starting to realise the benefits of E-marketing.
There’s a reason those nice people at “Google” have become Billionaires. They have created the most effective direct marketing tool in the world. Why? Because there is simply no easier and faster way in the world to reach “qualified potential customers”. The impact for you and your business could be enormous, that is if you figure highly in the search rankings and your are featured on the first couple of pages!Here are examples of the numbers of hits on Google when searching for…..
Organic vegetables, 1 of 770,000
Double glazing, 1 of 6,570,000
Ice cream, 1 of 86,100,000
So if you if you are a British Double Glazing manufacturer and you are at the back end of the 6,570,000 hits, you are effectively lost in cyber-space!
If you’re new to marketing, the term ‘qualified potential customers’ just means, ‘people who want to buy your goods.’ An example may be; selling organic produce. How might you traditionally sell organic produce? Well, you might advertise in food magazines and hope that a few out of every thousand people flicking through the magazine could be persuaded to read your ad - and then buy your produce.
Compare that to an ad that only appears for people who’ve specifically searched for the term ‘organic produce’ What do these people have in common? They’re almost certainly seriously thinking about buying organic produce - right now! To be able to reach such precisely targeted buyers, is a business owner’s dream. Well for you and I it’s now a dream come true.
If more customers are persuaded to look, first, for products and services from our UK manufacturers, producers and service industries, it would only take a small percentage increase to make a big difference to the UK economy. This will only happen if new customers are aware of our existence and can find quickly and easily just what they want, that is why the getting the right E marketing strategy is such an important factor when attracting new customers and business.
http://www.purebritish.co.uk/, is an online business community, powerful search engine and web directory, that in three simple steps will bring “qualified potential customers” to your web site. With local and national marketing and networking campaigns, championing quality British made and produced goods and services, by quality UK based companies. Pure British aims to become a household name.
Those businesses that become part of http://www.purebritish.co.uk/ will benefit from increased exposure to “qualified potential customers” and from those buyers who are looking for products and services produced in the UK. They are guaranteeing that their products and services are genuinely Pure British, giving confidence to consumers and benefiting the UK economy.
http://www.purebritish.co.uk/ evolved from the UK trade deficit on goods and the need for buyers to be able to quickly and efficiently identify products and services of British based businesses without the need to spend so long viewing numerous sites and not being sure if they are buying genuine British produced Products and Services.